The Blog

Small Business Saturday by Printable Wisdom Design

Today, I am featuring Mindy, the owner behind MinMac on Etsy. She creates and sells bohemian inspired jewelry. I'm so impressed by her business model - she gives the first portion of profit each month to Compassion International to sponsor a child in Thailand. How awesome is that? Keep reading to learn more about Mindy and the wonderful jewelry from MinMac!  


The name of my small business is... MinMac

I came up with it because... my name is Mindy McCarthy, which often gets shortened to Min Mac. And it first opened... when I felt the Lord tell me to open shop in April 2012, but it was an empty nest until September 30, 2013!

Antique Inspired White with Navy Flowers Necklace

My logo and branding was done by... Christina from JoJo & MiMi. She is fabulous-- so creative, incredibly gifted, and the best customer service around.

MinMac: Small Business Saturday Interview by Printable Wisdom My logo was inspired by... the beach--where my heart truly is. I feel it's the perfect mix of beachy bohemian and rustic chic.

Turquoise and White Fabric Earrings

I run my business from... my home. God Bless my husband for letting me take over our kitchen table :) I sell... bohemian inspired jewelry My absolute favorite item is... the personalized state love map necklaces

Personalized State Love Map Glass Pendant

But my most popular item is... the metallic gold and cream chevron fabric earrings

Gold and Cream Chevron Earrings

My average customer is... a mom who selflessly cares for her kiddos by day and shops for well-deserved mommy goodies in my Etsy shop by night! If I knew someone who wanted to start a small business, I’d tell them... to make their customer interactions personal. A handwritten note, extra effort to meet a customer request, or an email you quickly respond to...what seems like little details make the most impact.

Soft Blue with Mini Pink Flowers Necklace

The thing that surprised me most about running a small business is... the amount of time you invest. You are the manager, the creator, the marketer, and the shipping department. It's all worth it!

Navy Blue and White Anchor Nautical Fabric Earrings

My advice about advertising and marketing is... be bold and ask people to collaborate with you. Contact bloggers, fashion magazines, your favorite websites. I'm always surprised by the overall positive feedback and the increase in sales when someone gives a shoutout to my shop. And if they say 'no,' move on to the next person willing to help grow your business!

Black and Shimmery Gold Fabric Button Earrings

In the future, I hope to... travel the country speaking on the Lord's goodness to groups of women hoping to start their own small businesses! You can find me at these links:  Shop: Instagram @Emijoyscloset

minmac instagram

Leave a Reply

Please note: comments must be approved before they are published